1.了解甲方：商業空间設計中所展现出来的场所精神，实际上是运营手段，也就是说有了运营的需要，才有了商業空间設計。带动客流创造品牌价值，空间指向性(动线的交汇点、驻足停留的点、购买流程的节点)达到激发消费兴奋感。
1. Understanding the client： The place spirit displayed in commercial design is actually a means of operation， that is to say， only when there is a need of operation， there is commercial space design. The design should lead customer flow to create brand value， so that spatial orientation (including the intersection of moving lines， the staying point， the node of purchase process) can stimulate high consumption.
2.倒推好設計：好的商業設計都是从盈利模式和我们未来的产品内容来倒推场所，让它赋予消费者认知的心理能够起到暗示积极交易的场景模型。
2. Good design from backward induction： Good commercial design comes from a reasoning method based on profit model and future products， so that it gives consumers a cognitive psychology which implies a scene model for positive consumption.
3.创造价值：商業购买的情感诉求正在成为当下消费者衡量一个品牌、一个空间的标准之一。相较于单纯的物质需求，他们更看重产品背后的价值标签。在新的应用的空间场景下，消费者不再愿意仅仅为了物品本身的使用价值买单，反而更关注空间带来的情感溢价。
3. Creating value： In commercial buying， emotional appeal is becoming one of the standards to measure a brand and a space for customers. They emphasize more on the value tag behind product than the pure physical needs. In the new application space scenario， consumers are no longer willing to pay just for the objective value in use， but instead paying more attention to the emotional premium brought by space.
