Private White VC is the workshop brand of a clothing and textiles manufacturer run and managed by the great grandchildren of World War One Victoria Cross recipient Private Jack White
The collection is designed by ex-Dunhill designer and motoring enthusiast Nick Ashley (pictured) – son of Laura Ashley, of the eponymous fashion and home furnishings behemoth
Now several seasons in, Private White VC produces proper, handcrafted, carefully-detailed British gear – duffels, bombers, car coats, pea jackets included
The industrial interior of the new flagship reflects the label's hardwearing, all-weather apparel
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