inside new york stylists vanessa traina and morgan wendelborns new retail destin
Opening today and simply called The Apartment, this unconventional boutique takes the shape of a third floor Soho loft, filled with enviable objects curated by The Line founders Vanessa Traina and Morgan Wendelborn
'The inspiration behind The Line was to curate a wardrobe of interesting and elevated essentials,' Traina and Wendelborn explained. 'The Apartment is inspired by the character that these essentials embody.' On the Las Venus custom made Ludlow sofa is a fox fur throw, backed with cashmere wool
While the online platform shares the histories and stories of each brand with charm, the noticeably pared-back, loft is largely anonymous, allowing visitors to form their own impressions of the objects
A metal vessel, designed by Jonathan Burden and made by metalsmith John McDevitt
Beside the roll-top bath is 'St Barts Cube', designed by Andrianna Shamaris, featuring teak and cracked resin. Beauty products are by Mountain Ocean
A bed in The Apartment for the shopping weary
keywords:The Line, The Apartment, Vanessa Traina, Morgan Wendleborn