iADC国际艺展中心和FLA EVENTI合力打造的意大利概念馆，不仅是纯正意大利生活方式的极致体验中心，也成为意大利文化与设计艺术在亚洲的传播中心。此次合作，将进一步推动“意大利制造”在中国市场的推广，双方强强联合、优势互补，共同推进世界家具行业的不断发展。
英文翻译：
iADC from Shenzhen China become the first strategic Chinese partner of FLA EVENTI
The 2018 Salone del mobile is attracting more than 100.000 Chinese designers and professionals to come. April 20th 16:30, The International Art Design Center (iADC) from Shenzhen, China signed agreement with Federlegno Arredo Eventi, the organizer of Salone Del Mobile. It’s the first time that FLA EVENTI sign the official agreement with Chinese company.
Mr. Roberto Cuneo, head of International Promotion Department of FLAE was the host of this event, he reviewed the process of being in touch with iADC, and highly recognize this project.
The art director of iADC Robin Fang emphasize that together with FLA EVENTI, we will provide a window platform for the good Italian second line brands, and connect the Italian young design to the Chinese market.
And the General Director of Federlegno Arredo Eventi Mr. Sebastiano Cerullo said that in the future 3-5 years, China will become the biggest market for Italian furniture instead of America. So he is very confident about our cooperation.
International Art Design Center (iADC) is located in the north of Bao'an Airport, Shenzhen, has a total construction area of about 1.5 million square meters, is an international life aesthetics complex that combines global household exhibition and trading center, artistic town, museum of design, educational training and innovation, business headquarters, theme hotels, as well as other supporting services. iADC will establish an Italian design platform which gathers around 40 Italian high and medium end brands. iADC project plan to open in Nov 2018.
FEDERLEGNO ARREDO EVENTI spa, is a company to spread Italian lifestyle through organizing the most famous exhibition in the world such as Salone del Mobile and MADE expo.
This signing ceremony is of great significance for both parties. Both parties will make joint efforts to introduce original and high quality Italian brands and products into the Chinese market open the Chinese market channels and strengthen the perception of “Made in Italy” products in the Chinese market. The Chinese consumers can enjoy the latest home furnishing trend in their homeland.
Both parties will consider the counterpart as an important partner in the co-operated activities held in the counterparty's country or regions. Both parties will strengthen their cooperation through exchange of information, organizing different activities to create more chances for multi-communication. In the future, iADC and FLA EVENTI will cooperate in various ways. For example, provide design tours for developers and designers to Italian brands, factories, and have more understand about the culture and history behind. Meanwhile, we will connect the Italian design and Chinese projects, design companies, and clients etc. by events like B2B. Through our cooperation, iADC will become a window for excellent Italian medium brands to get into Chinese market. Moreover, this project aims to create more connection between the Italian young designer and China.
The Italian design platform that establish by iADC and FLA EVENTI, is not only the experience center of true Italian lifestyle, but also the platform to spread Italian culture, design, and art in Asia. This cooperation will strengthen the awareness of “made in Italy” in Chinese market, and make contribution to the development of the furnishing industry around the world.
