比利时的视觉糖果眼镜店

比利时的视觉糖果眼镜店

Eye Candy, Belgium hip eyewear store demonstrates how to think 'inside' the box... Creating a successful retail experience is a clever balancing act of many factors; branding, interiors, product, marketing… miss one vital ingredient and the whole soufflé comes caving in. That’s what makes this interiors, branding and packaging exercise by Belgian designers Creneau International so brilliant. They’ve gone and thrown all the ingredients together, into one super-cool retail cocktail. Designing colour-coded boxes for Eye Candy’s collections of top-brand designer eyewear, the Belgium-based agency have in turn used the packaging as the key element of the store’s interiors… purchase the product and you take with you a part of the interior design. The focal element of the shop’s design becomes the shopping bag, the ‘take-home’ marketing, and the packaging for Eye Candy’s “extra goodies”, (cleaning spray, cleaning cloth, etc.). The embodiment of great design; Creneau’s Eye Candy store is a complex and astutely conceived idea, yet in practice is the height of simplicity…    [Search:DCION

设计概念好强呀,慢慢品吧

真的是新视觉，强

好的设计概念，超强是视觉感受

喜欢。很有创意啊！

就喜欢这种风格！{:17:}

感觉不是眼镜店

喜欢，感觉很好，

感觉是卖苹果的

我也喜欢这种格调{:16:}